11 ways to not suck at PR

11 ways to not suck at PR

Today at DLA Piper’s law offices in downtown San Francisco we presented some thoughts on “how to not suck at PR.” Eleven of them, to be exact. Below is the list, and some of the slides that complemented them.

1. Know who you are

2. ┬áDon’t talk about yourself incessantly


3. Don’t exaggerate

4. No outright lying, either

5. Be careful of the bait and switch

bait and switch

6. Identify who is interested (and who is not)

7. Do background checks

8. Narrow your target list.. but not too narrow

9. Use images, video — more than words

images videos press release hubspot

10. Don’t pester


11. Watch out for vanity metrics