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Everyone loves a good vortex

Everyone loves a good vortex

Now that I’m spending more time in the car and less time reading at night, NPR is saving my brain from deteriorating into mush. You can always count on it for fascinating stories, and the best part is they rarely …
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The science behind compelling content

The science behind compelling content

In a world saturated with information, why do some things capture our attention when others simply pass under our radar. What makes a story, a book, a film, art or even an advertisement compelling? How can we know, ahead of …
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What does mobile mean for content marketing?

What does mobile mean for content marketing?

Last year, one of the predictions floating out there in the marketing and advertising world’s “what you’ll see in 2014” lists was that mobile content marketing would become a primary, vs. a secondary or tertiary part of marketers’ strategy. Media …
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3 more content marketing truths

3 more content marketing truths

This is a continuation of the post “15 minutes of oxygen,” where we discuss some of the white lies that agencies tell clients, and reveal the actual truths behind them. Your traffic is not going to skyrocket just because you …
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15 minutes of oxygen

15 minutes of oxygen

When the flight attendant gets up and tells you that in case of an emergency, an oxygen mask will drop down in front of you, they don’t tell you that there is only 15-minutes worth of oxygen for each person …
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What makes a story go viral

What makes a story go viral

Remember the bus monitor who was bullied by middle schoolers? What about the campaign against LRA leader Joseph Kony? Or how about that video “Charlie bit my finger”? Chance are you do. Because even though these three stories touch upon …
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Death to ‘content marketing’

Death to ‘content marketing’

The marketing world is full of terrible jargon, from the somehow-still-pervasive “industry-leading” and “best in class” that peppers one-sheets and press releases to the way that people describe themselves on LinkedIn. Are you seriously an “innovative, effective, driven strategic expert”? …
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Inside the content studio

Inside the content studio

Today Digiday — which does have its own content studio — ran a piece about the way that publishers are creating custom branded material for companies. Native advertising, really. Of the three profiled (New York Times, Wall Street Journal, Forbes, …
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Pivoting is not just for product

Pivoting is not just for product

Before there was Twitter, there was Odeo, a way for people to find and subscribe to podcasts. Groupon started as The Point, a social-good fundraising site where Andrew Mason first experimented with the idea of a tipping point. Instagram began as …
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Just how big is the Internet, really?

Just how big is the Internet, really?

With publishers like Buzzfeed, Huffington Post and Business Insider spitting out hundreds of pages of content each day, it’s no wonder the Internet is growing exponentially. But how big is it really? Answer: 1.79 billion pages. Which means Facebook could …
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