That’s right, it’s the dead-period in journalism where every article is all about what happened in 2013 and, of course, predictions for 2014.
Here are a few that came across our desks:
- 25 brands redefining content marketing in 2013 (iMedia Connection)
- 2013: the year of the content marketer (MarketingLand)
- 36 content marketing ideas from 2013 (Content Marketing Institute)
- Top 12 content marketing resources of 2013 (Heidi Cohen)
- How to double your content marketing ROI in 2014 (Forbes)
- Top 10 content marketing New Year’s resolutions (Brafton)
And the best quote, from Shane at Contently:
I’ve been pleased to see more and more brands trying to tell more daring stories this year, and in multiple media. Over the last couple of years, content marketing for many companies, has been traditional SEO or linkbait marketing-as-usual—in other words, gimmicky crap. But this year we’ve seen more companies putting real ad budgets toward telling stories rather than simply ”creating content.” That means better experiences for consumers, better compensation for creative talent, and more memorable content for brands. I’m very optimistic about the good this trend can do in the ecosystem.
Yep, us too.