Work

  • Meet Hans — Video Resume

    Hans Decrop was looking for a new teaching job — and wanted to stand out from a sea of traditional resumes.

    PROBLEM:

    Teaching is one of those professions that requires superb communication skills. So how do school administrators measure teacher candidates’ personalities and how they’ll interact with students over a paper resume? They can’t.

    SOLUTION:

    Produce a video resume highlighting Hans Decrop’s personality and teaching style. As a result of his video resume, Hans landed an interview out of state, which ultimately led to an offer (and a new teaching job).

  • The State of Mobile Advertising

    Opera Mediaworks is the world’s largest mobile ad platform.

    PROBLEM:

    As a thought leader in the mobile advertising space, Opera Mediaworks was looking to experiment with a new way to present their PDF quarterly reports and increase audience engagement.

    SOLUTION:

    Produce a video featuring Opera Mediaworks’ CEO Mahi De Silva highlighting the key trends in mobile advertising, coupled with animation to help illustrate his insights (for Q3 2013).

  • vegas-tech

    THE DIOCESE OF BROOKLYN

    DeSales Media, the communications of the Diocese of Brooklyn, was known for their spring 2013 campaign known as “Hipster Jesus.” Two months later, they followed with the first large-scale tech project for the Catholic Church.

    PROBLEM:

    Coordinating and communicating the scope of the project to the tech press, to get coverage around its launch at World Youth Day in Rio de Janeiro.

    SOLUTION:

    Comprehensive media kit and FAQ combined with outreach to key targets. Resulted in news coverage by the BBC and and in-depth interview with Catholic Tech Talk.

  • “SO EASY”

    Jacqueline Becker is a singer/songwriter based in Los Angeles, CA.

    PROBLEM:

    Most independent singer/songwriters face the challenge of limited marketing resources to promote their music and appeal to their fan base.

    SOLUTION:

    Produce a video featuring a behind-the-scenes look at Jacqueline Becker’s songwriting process, followed by her performance of “So Easy”.

  • REDHAWK BRIGADE

    Redhawk Brigade is a unique military-inspired clothing line — but in an over-saturated apparel industry, how can they raise brand awareness to help build their customer base?

    PROBLEM:

    Without a big PR engine behind them, how can a small clothing company attract new potential customers to their online store?

    SOLUTION:

    Produce an action-packed promotional video designed to entertain and help drive viewers to Redhawk Brigade’s site.

  • OPERA MEDIAWORKS

    Opera Mediaworks is the mobile advertising division of Opera Software, the Norwegian-based company known for its desktop and mobile browsers.

    PROBLEM:

    An investor-focused event in New York required a presentation of Mediaworks’ mobile ad capabilities, and the only asset they had was a smartphone showreel from one of the agency subsidiaries.

    SOLUTION:

    Repurpose footage from the smartphone showreel to create a new version, then use screen captures of tablet ad executions to animate an iPad showreel, with music and tempo appropriate for the event.

  • vegas-tech

    #VEGASTECH

    Amidst the chaos of SXSW, how can one brand stand out?

    PROBLEM:

    At SXSW, the media covers only top tier events, grand marketing gimmicks and celebrity speakers. #VegasTech needed to somehow compete with the likes of Adobe, Google, and MakerBot.

    SOLUTION:

    Pivotal Pod told the stories via the VegasTechSXSW blog and created shareable video content. Media mentions included Pando Daily and 13 Action News (ABC), and #VegasTech was the #1 top trending hashtag on Mashable’s SXSW Trendspotter for 3 days straight.

  • rumgr-iphone-app

    RUMGR

    Rumgr was a brand new startup, having received $500k in funding from Tony Hsieh of Zappos among others in February 2012. With the help of a PR agency, they got launch coverage in TechCrunch, CNET and VentureBeat.

    PROBLEM:

    How to continue to get media attention, but from sources that would build a user base. Also, in true Zappos-style, to focus 100% on customer satisfaction via unique content.

    SOLUTION:

    Creation & execution of a marketing communications strategy for the remainder of 2012. Results: more local press, national media (CBS, SF Weekly, Washington Times) and niche tech (TechCocktail, Techli, Inside Mobile Apps).

  • LEAN STARTUP

    Based on the “Lean Startup” methodology as laid out in the book by Eric Ries, the conference aims to bring together the sharpest minds in the lean startup world, to share advice and pragmatic resources with budding entrepreneurs.

    PROBLEM:

    Capture the “best of” moments from the Dec 2012 Lean Startup Conference, to promote both the brand and its upcoming events.

    SOLUTION:

    One 17-minute short documentary showcasing key moments of the conference, plus a 6-minute highlight reel for promotional purposes.

  • explore.org logo

    EXPLORE.ORG

    Explore.org is a project of the Annenberg Foundation, designed to use media (film, photography) to connect people with the issues and nonprofits supported by foundation grants.

    PROBLEM:

    Spread awareness of explore.org through its rich media; teach nonprofit grant recipients how to leverage the content to do their own marketing & sustainable fundraising efforts.

    SOLUTION:

    A 10-month marketing program that included niche PR, communications, and some paid media. Production of additional documentary video content (see example).

  • mobile-theory

    MOBILE THEORY

    Mobile Theory is the first mobile ad network built for brands. Founded in 2010, the company is known in particular for its direct access to premium inventory and its level of service, which is among the best in the industry.

    PROBLEM:

    As a B2B company in a highly competitive space, Mobile Theory needed to stay top of mind among a target audience of media buyers swarmed with options.

    SOLUTION:

    Brand messaging that communicates Mobile Theory’s core value proposition: sales deck, sell sheets, case studies. Consistent PR activity via news releases, bylined articles and speaking engagements.

  • acclaro logo

    ACCLARO

    Acclaro is a mid-sized translation agency based in San Francisco.

    PROBLEM:

    In order to scale the business and secure bigger accounts, Acclaro needed to establish itself as a clear leader in the translation space and increase the volume of high-quality inbound leads.

    SOLUTION:

    An intensive 6-month program that included an audit of existing assets, such as the web-based resource center. Focus was put on creation of SEO web pages, launch of company blog, e-newsletter, and guest byline placement.

  • wikia-logo

    WIKIA

    If Wikipedia is the encyclopedia of the Internet, Wikia is the rest of the library. With 50M global unique visitors a month, it is one of the largest media companies in the world.

    PROBLEM:

    Like many tech companies, Wikia had a solid product and engineering team but little to no communications or marketing. They needed to build their brand identity, develop marketing collateral for advertisers, and share their message.

    SOLUTION:

    Strategic marketing plan executed over 1.5 years. Editorial style guide & calendar, presentations for founder Jimmy Wales + $200k worth of earned media.

  • isearchmedia-logo

    ISEARCH MEDIA

    This Bay Area SEM firm was scaling fast, and needed to add better SEO services to its offerings. They also were re-working their own brand and website content to acquire new customers.

    PROBLEM:

    Clients such as California Closets and Asure Software needed to increase the amount of high-quality inbound traffic to their sites, for long-term lead generation.

    SOLUTION:

    Content development strategy & execution, which involved hiring and managing two additional writers. Copywriting for new iSearch Media website.

  • solstice-logo

    THE SOLSTICE COLLECTION

    Solstice is the Robb Report’s No. 1 rated Luxury Residence Club, with unique properties in places like Florence, Paris, London, St. Barth’s, Aspen, Napa, and Cabo San Lucas.

    PROBLEM:

    Solstice needed a promotional video that would highlight all of the properties and compel viewers to explore membership in this exclusive club.

    SOLUTION:

    After an on-site visit to one of the properties in Telluride, CO, to get the full experience of the company’s offerings, Pivotal Pod scripted this video, using  elegant language to elicit and emotional response from the target audience.

  • edelbio

    EDELBIO

    Edelbio was an organic skincare startup, headquartered in San Francisco with its lab and operations in Switzerland. It was founded in 2007 by a mother who wanted to create healthy, fresh beauty products for her young daughters.

    PROBLEM:

    As a small startup in a quickly emerging industry, Edelbio needed to build its brand and get to market faster than its competitors.

    SOLUTION:

    Brand communications strategy and execution, including a PR launch event at Fred Segal LA. Coverage in GenLux, 7X7 Magazine, Marin Magazine, Elle Switzerland, and Famili France.